Global Marketing
PROFESSIONAL CERTIFICATE || ACCELERATED PROGRAM
Develop essential skills in international marketing, branding, and digital strategy to succeed in today's competitive global business landscape. This flexible certificate program equips you with practical expertise to lead marketing initiatives across borders and expand your career opportunities worldwide.
This One-Quarter Certificate is Perfect For...
Students and professionals seeking practical global marketing skills, early-career professionals specializing in international strategies, entrepreneurs expanding into new markets, and career changers transitioning to roles focused on cross-border marketing and branding.
Certificate Length - 12 units (3 Courses)
What you'll learn...
- Develop and execute international marketing strategies that adapt to diverse cultural and economic environments
- Build and manage compelling personal and corporate brand identities to enhance professional and business growth
- Analyze and leverage digital marketing metrics for data-driven decision-making
- Master techniques in business development, sales, and strategic communication for global markets
global digital ad spending expected in 2025Statista, 2025
higher revenue growth with brand differentiationAddison Group, 2025
median salary for Marketing ManagersBureau of Labor Statistics, 2025
Digital Marketing Managers earn between $66,073 and $123,157Addison Group, 2025
Courses
| Required | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| BUSAD X409.11 - International Marketing | 4 |  |
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N/A |
| MGMNT X479 - Business and Personal Branding | 4 | |
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N/A |
| Electives - Choose 1 | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| MGMNT X477 - Developing a Digital Marketing Strategy | 4 |
N/A |
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|
N/A |
| MGMNT X477.1 - Web Analytics for Marketing | 4 | |
N/A |
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N/A |
| MGMNT X410 - Business Development and Sales | 4 | |
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| MGMNT X482 - Public Relations | 4 | |
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N/A |
Important Course Information:
International Students need to apply to the International Certificate Programs before enrolling in classes from this course schedule.
International Student Application
Non-international students interested in this topic, please contact help@professional.ucsb.edu
Student Information Center
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