Foundations of Digital Marketing

DEGREE+ is excited to introduce its newest offering: the Foundations of Digital Marketing certificate. This certificate delivers skills that drive creativity and capture market audiences. Round-out the skills listed on your resume by learning how to analyze and use marketing data to your advantage.

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This Program is Perfect For...

…undergraduate students preparing to transition into the workforce, this program delivers high-impact, workplace-relevant skills that you can apply immediately to your student internships and future career. Learn to develop and execute marketing plans that meet the needs of a digital world constantly evolving.

What You'll Learn...

Comprehensive Digital Strategy and Platform Knowledge: Students learn how to develop and execute an integrated digital marketing strategy, gaining practical and tactical knowledge across various platforms including organic search, social media advertising, user experience (UX), and technologies like voice-actuated search.

Think Like an Innovator:
Learn to identify opportunities, design responsibly, and apply AI for meaningful impact

Web Analytics and Data Interpretation Mastery: Students learn best practices for collecting, measuring, and analyzing online marketing metrics across multiple channels, with a strong focus on turning data into actionable insights, identifying effective calls to action, and creating A/B testing environments.

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Courses

Required Courses (12 units)

Course	Units	Fall	Winter	Spring	Summer
MGMNT X477 - Developing a Digital Marketing Strategy	4	Online	UCSB	Hybrid	Online
MGMNT X477.1 - Web Analytics for Marketing	4	Online	Online	Hybrid	N/A
BUSAD X409.65 - Marketing Principles & Practices	4	UCSB	Online	Hybrid	N/A

Important Course Information:
Students need to apply to the Degree Plus program before enrolling in classes from this course schedule.

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Estimated Certificate Cost: Free to students in the Degree Plus program.

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Professional Certificate

This certificate delivers skills that drive creativity and capture market audiences. Round-out the skills listed on your resume by learning how to analyze and use marketing data to your advantage.

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