Applied AI and Innovation
PROFESSIONAL CERTIFICATE
This intensive professional certificate helps you design and launch AI-powered solutions for real business challenges. Work in teams, build a portfolio, and master the strategies and tools that drive innovation.
This Program is Perfect For...
...ambitious innovators, including undergraduate students seeking condensed AI-and-business training, professionals ready to level up, entrepreneurs turning ideas into impact, and business or tech students pursuing roles in digital innovation or leadership.

What you'll learn...
- Identify high-value business problems and design effective, user-centered AI solutions
- Apply modern business frameworks like Lean Startup and ROI analysis to guide your AI projects from idea to launch
- Master generative AI and advanced prompt engineering to create compelling content and automate complex tasks
- Translate data into persuasive stories, evaluate the ethics of AI, and confidently present your strategies to stakeholders
increase in AI-related job postings on LinkedIn during the past year, while overall postings stayed nearly flat.
wage premium earned by professionals who list AI skills such as prompt engineering on their résumés
of CIOs and CTOs plan to expand their teams as generative-AI adoption grows.
of organizations already use AI in at least one business function
Courses
| Required Courses (12 units) | Units | Fall | Winter | Spring | Summer |
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| MGMNT X440 - AI Essentials for Innovation | 4 | ![]() |
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| MGMNT X441 - AI Applications for Business Impact | 4 | ![]() |
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| MGMNT X442 - Leading AI-Driven Change | 4 | ![]() |
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Pricing
| Public | UCSB Discount* | International Students |
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| Individual Courses | $750 | $563 | Info |
| Estimated Certificate Cost | $2345 | $1,783 |
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