Courses

Core Subject Requirements: Complete 4 Courses (16 units)

Marketing and Business Strategy: Complete 2 Courses (8 units)	Units	Fall	Winter	Spring	Summer
MGMNT X450 - Business Strategy & Decision Making	4	/	/	/
BUSAD X409.65 - Marketing Principles & Practices	4
Online        In Person - UCSB          /  HyFlex

Specialization Areas: Complete 8 Units From Within the Same Specialization Area

Human Resource Management Specialization: 2 Courses (8 units)

Examine concepts essential for effective staff recruitment, selection, and retention. Characterize the basic human resource management functions including workplace law and regulations; human resource metrics and cost analysis; recruitment; compensation, benefits, and total rewards; training and development; and, organizational behavior. Design and implement organizational employee-focused programs, policies, and procedures such as formal and informal communications, employee and team engagement, coaching skills, emotional intelligence, and conflict resolution. Learn to assess and manage risks and liability situations, including workplace safety.  Analyze a variety of compliance strategies that influence the way companies use human resource departments to communicate and implement their policies. Interpret and apply state and federal laws on employment.
Courses	Units	Fall	Winter	Spring	Summer
BUSAD X450.1 - Foundations of Human Resource Management	4		/	/
BUSAD X450.33 - Building and Leading High-Performance Teams	4
BUSAD X450.40 - Legal Aspects of Employment Practice	4
Online        UCSB          /  HyFlex

Marketing Specialization: 2 Courses (8 units) 

Define branding and differentiate products and or logos versus brands.  Recognize the impact of consumer demographics and behavior when developing a brand strategy. Formulate SWOT analysis in determining brand creation and brand promise. Understand the fundamentals, strategies, and tactics of PR. Know internal and external stakeholders and communication strategies, media planning and develop PR-specific communication skills. Define non-sales selling and learn persuasion strategies.  Understand the basics of negotiation when dealing with customers, prospects, and internal stakeholders.
Courses	Units	Fall	Winter	Spring	Summer
MGMNT X479 - Business and Personal Branding	4		/
MGMNT X482 - Public Relations	4
MGMNT X410 - Business Development and Sales	4
Online        UCSB          /  HyFlex

Leadership and Strategy Specialization: 2 Courses (8 units)

Lead confidently from a position of strength by developing personal style. Innovate and be an agent for change. Discern when and how to seize a decision-making opportunity.  Learn basic tools, and techniques of successful project management. Discuss the process groups and knowledge areas which comprise PMI’s Project Management Body of Knowledge (PMBOK® Guide.) Build powerful teams by expertly identifying players with complementary skills and chemistry.  Apply concepts about human and social behavior to particular questions or situations such as difficult conversations, navigating conflict, performance management, coaching for growth and implementing change. Learn branding and product positioning for your business.  Recognize the impact of consumer demographics and behavior when developing a brand strategy.
Courses	Units	Fall	Winter	Spring	Summer
BUSAD X435 - Foundations of Business Leadership	4
BUSAD X450.33 - Building and Leading High Performance Teams	4
MGMNT X479 - Business and Personal Branding	4			/
BUSAD X432 - Negotiation & Influence Strategies	4
TMP X450 - Introduction to Project Management	4	/
Online        UCSB          /  HyFlex

 Business Accounting Specialization: 2 Courses (8 units)

Apply concepts and methodologies of financial statement analysis and their application in business decision making and future performance. Work with profitability and risk analysis concepts. Learn the concepts and methodologies of managerial accounting and their application in business decision making. Identify and apply legal analysis methods and principles important to business transactions, relationships, and projections.  Recognize the ethical considerations in business decision-making. Discuss the importance of statutory regulations of organizations and operational aspects of business including those found in the UCC, antitrust, environmental, and consumer protection regulations.
Courses	Units	Fall	Winter	Spring	Summer
ECON X418 - Financial Statement Analysis	4
ECON X432 - Managerial Accounting	4	/		/
Online        UCSB          /  HyFlex

Global Business Specialization: 2 Courses (8 units)

Analyze key factors that affect the international economy, including the main players and their incentives. Discuss and analyze global economic trends and risks to investors and individuals. Recognize and perform analysis on the major environmental factors affecting international marketing plans of actions such as political, legal, cultural, and economic aspects of the target markets. Identify the major drivers and characteristics of global consumers and learn how to undertake appropriate market positioning on specific foreign markets. Research, design, and complete an effective international marketing plan. Discuss and interpret basic corporate financial reports and understand key business strategies for launching a product concept. Identify core traits of good leadership and effective intercultural communication, and demonstrate effective presentation skills when presenting a business plan to an outside panel.
Courses	Units	Fall	Winter	Spring	Summer
ECON X455.1 - Global Economics	4		/	/
BUSAD X409.11 - International Marketing	4
BUSAD X411.1 - Strategic Business Development in the Global Marketplace	4

• How to Access Your Online Course
• Certificate Eligibility and Requirements
• International Students need to apply to the International Certificate Program before enrolling in classes from this course schedule