Introduction to Global Business
PROFESSIONAL CERTIFICATE || INTERNATIONAL DIPLOMA - Globalization is reaching a level of unprecedented growth. Prepare to succeed in a world of constant changes and rapid growth by exploring fundamental business skills from a global perspective. Compare and contrast business practices being used across the world and develop a business plan for a comprehensive launch of a product concept to be sold in the global marketplace. Live online and/or asynchronous class options are available.
This Program is Perfect For...
...International and domestic participants in the early stages of their professional careers that are looking for a solid foundation in business development, international marketing and global economics.
What you'll learn...
- How different institutions and people interact to create global financial events
- How to identify the major drivers and characteristics of global consumers
- Conceptual and analytical tools to develop effective international marketing plans
- How to undertake appropriate market positioning on specific foreign markets
- Business communication and leadership skills needed to work across cultures
- Global market analytics and how to identify potential market niches
Courses
| Required Courses (12 units) | Units | Fall | Winter | Spring | Summer |
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| BUSAD X411.1 - Strategic Business Development in the Global Marketplace | 4 |  |
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| BUSAD X409.11 - International Marketing | 4 | |
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| ECON X455.1 - Global Economics | 4 |
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Transfer credit available!
Have you previously earned academic or professional units at another institution? You can apply for transfer credit towards this certificate! Apply now or contact us for more information.
Pricing
| Public | UCSB Students | International | |
| Individual Courses | $685 | $514 | -- |
| Estimated Certificate Cost | $2,150 | $1,637 | $5,245 |
| *25% Discount Available for Current UCSB Students! | Info |
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