Business Administration and Management
PROFESSIONAL CERTIFICATE - The most effective leaders in business understand the individual components of their organization. More importantly, they know how to ensure that they come together to efficiently execute on the organization’s chosen strategies. Develop your managerial skill-set and learn to make the right decisions to enable success in the marketplace. Live online and/or asynchronous class options available.
This Program is Perfect For...
…This certificate is intended for early to mid-career professionals wanting to get formally trained in various aspects of business management to excel in their duties and advance their careers. It is intended to deliver the basics of MBA with unique specialization tracks without the MBA price tag or extensive time commitment
What you'll learn...
- Market research tools and techniques
- Application of essential legal analysis methods and principles to business transactions, relationships, and projections
- The strategic planning and execution process
- Essential finance tools such as cash flow analysis and TMV (time value of money) for investment and decision making
- Product differentiation and positioning strategies
- Effective pricing strategies
- Ethical considerations in business decision-making
Spotlight:
Maximilian Tittgemeyer


Courses
Core Subject Requirements: Complete 4 Courses (16 units)
| Course | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| MGMNT X450 - Business Strategy and Decision Making | 4 | Hybrid | Online | Hybrid | N/A |
| BUSAD X409.65 - Marketing Principles & Practices | 4 | UCSB | Online | Hybrid | N/A |
| Course | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| ECON X400 - Principles of Financial Accounting | 4 | Online | Online | Online | N/A |
| ECON X435 - Finance for Business Management | 4 | N/A | N/A | Online | Online |
| Course | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| BUSAD X411.1 - Strategic Business Development for the Global Marketplace | 4 | N/A | N/A | N/A | N/A |
| ECON X455.1 - Global Economics | 4 | UCSB | UCSB | Online | Online |
| BUSAD X409.11 - International Marketing | 4 | UCSB | Hybrid | Hybrid | N/A |
Specialization Areas: Complete 8 Units From Within the Same Specialization Area
| Course | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| BUSAD X411.1 - Strategic Business Development for the Global Marketplace | 4 | N/A | N/A | N/A | N/A |
| ECON X455.1 - Global Economics | 4 | UCSB | UCSB | Online | Online |
| BUSAD X409.11 - International Marketing | 4 | UCSB | Hybrid | Hybrid | N/A |
| Course | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| BUSAD X411.1 - Strategic Business Development for the Global Marketplace | 4 | N/A | N/A | N/A | N/A |
| ECON X455.1 - Global Economics | 4 | UCSB | UCSB | Online | Online |
| BUSAD X409.11 - International Marketing | 4 | UCSB | Hybrid | Hybrid | N/A |
| Course | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| BUSAD X411.1 - Strategic Business Development for the Global Marketplace | 4 | N/A | N/A | N/A | N/A |
| ECON X455.1 - Global Economics | 4 | UCSB | UCSB | Online | Online |
| BUSAD X409.11 - International Marketing | 4 | UCSB | Hybrid | Hybrid | N/A |
| Course | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| BUSAD X411.1 - Strategic Business Development for the Global Marketplace | 4 | N/A | N/A | N/A | N/A |
| ECON X455.1 - Global Economics | 4 | UCSB | UCSB | Online | Online |
| BUSAD X409.11 - International Marketing | 4 | UCSB | Hybrid | Hybrid | N/A |
| Course | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| BUSAD X411.1 - Strategic Business Development for the Global Marketplace | 4 | N/A | N/A | N/A | N/A |
| ECON X455.1 - Global Economics | 4 | UCSB | UCSB | Online | Online |
| BUSAD X409.11 - International Marketing | 4 | UCSB | Hybrid | Hybrid | N/A |
- How to Access Your Online Course
- Certificate Eligibility and Requirements
- International Students need to apply to the International Certificate Program before enrolling in classes from this course schedule
Transfer credit available!
Have you previously earned academic or professional units at another institution? You can apply for transfer credit towards this certificate! Apply now or contact us for more information.
Pricing
| Public | UCSB Discount* | International Students |
|
| Individual Courses | $425 - $685 | $319 - $514 | -- |
| Estimated Certificate Cost | $3,945 | $2,984 | $10,245 |
Student Information Center
Links
Offering Digital Credentials. Learn More.
Business Foundations
Students will learn the role of strategy within planning processes; determine the financial benefits of investments; and lay out cash flow that impacts executive decisions and end-game results.
Requirements:
Leadership Essentials
Students will learn to leverage their own unique strength to be a confident, strong leader and decision-maker; how to build high-performing teams; and recognize, understand and use emotions in positive ways to manage challenging social and work situations.
Requirements:
Business Communication
Students will learn to harness the power of communication to succeed with internal and external stakeholders; to examine how psychology plays important roles in business communication, especially in conflicts; and how to identify and employ tools to resolve and prevent disputes..
Requirements:
Project Leadership
Students will learn to recognize, understand, and use emotions in positive ways to manage difficult social and work situations; the skills and knowledge areas of successful project management; to identify exceptional organizational design.
Requirements:
Marketing and Branding
To earn this Digital Credential, the student has learned to analyze brands and define branding; create functional and strategic marketing plans; identify the impact of consumer demographics and behavior; and recognize the factors that impact brand strategy.
Requirements:
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Build a broad foundation in core business functions, management practices, and professional communication.




