Digital Marketing

Digital Marketing

PROFESSIONAL CERTIFICATE - Demand for Digital marketing skills is skyrocketing! Gain hands-on experience and a holistic understanding of most current marketing strategies the world's most successful brands are using to connect with modern consumers. 
 

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This Program is Perfect For...

...those seeking a dynamic career in marketing, communications, digital media, branding, advertising, and public relations among others.  This program will train entrepreneurs, business owners and marketing managers to develop strategies to boost their exposure and engage with modern consumers. 

What you'll learn...

  • How to select an optimal channel and budget mix supported by a paid media plan and campaign action plan to execute a digital marketing strategy, applicable for any business, product or service
  • Best practices in online marketing analytics and measurement, website optimization, and content strategy
  • How to leverage mobile marketing for its micro-targeting advantages
  • How to set business, SEO, and website objectives to drive qualified website traffic, build awareness, and generate leads
  • Hands on practice with Google Analytics' custom reporting features to track live data, assess digital campaign performance and monitor the customer conversion journey
  • Techniques to increase your website's visibility through search engine optimization and drive additional traffic with pay-per-click advertising
  • Recognize the key components of effective web design and the importance of website optimization for a digital marketing strategy
  • Create and curate compelling content using tools and techniques including content personalization and brand storytelling
  • Identify the benefits of social media marketing and differentiate between the most influential social media platforms and their advantages for a digital marketer

Transfer credit available!

Have you previously earned academic or professional units at another institution? You can apply for transfer credit towards this certificate! Apply now or contact us for more information.

Pricing

  Public UCSB Students International
Individual Courses $685 $514 --
Estimated Certificate Cost $2835 $2,151 $5,390
    *25% Discount Available for Current UCSB Students!  Info

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Offering Digital Credentials. Learn More.

 

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Marketing & Branding

To earn this Digital Credential, the student has learned to analyze brands and define branding; create functional and strategic marketing plans; identify the impact of consumer demographics and behavior; and recognize the factors that impact brand strategy.

Successful completion of 2 UC Santa Barbara PaCE Professional Courses:

  • 2 Professional Courses
    • BUSAD X409.65 Marketing Principles & Practices 
    • MGMNT X479 Business and Personal Branding
  • 72 Contact hours 
  • 8 Professional units

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Semiconductor Manufacturing

Semiconductor Manufacturing

Our modules provide students with the skills and basic experience through an industry vetted program to prepare them to work in a chip manufacturer’s cleanroom environment. High-tech companies with cleanrooms may send their new hires as part of their extended orientation related to the cleanroom environment.
 

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Why Semiconductor Manufacturing with PaCE?

Our hand-on trainings are designed for professionals or new entrants wanting to upskill their semiconductor expertise in a cleanroom environment. 

Individual enrollments: see below and self-enroll
Group enrollments: please contact us at help@professional.ucsb.edu
 

What does the Semiconductor Manufacturing program offer?

XLRN 801.CR - Introduction to the Semiconductor Ecosystem

COMING SOON! Learn about leading-edge technology emerging from the Semiconductor Manufacturing Ecosystem on the California Central Coast! Filled with examples of real-world technology from this world-leading region in semiconductor research, development, and manufacturing, this online asynchronous course provides a foundational understanding of how semiconductor devices are manufactured, and what the critical technical job roles are in this industry, including assemblers, operators, technicians, and engineers. This course is intended for students wishing to learn about career pathways into the most advanced hardware development in the world!
NO PREREQUISITES NECESSARY.

Learn More. 

 

cleanroom

XLRN 802.CR - Cleanroom Technician

Classroom lectures will cover the semiconductor ecosystem and major processes. This course offers extensive hands-on processing (27 hours) in the CNSI cleanroom on the UCSB campus. Students will process two semiconductor wafers using multiple cleanroom processes, and will gain knowledge of proper documentation and statistical process control.  

This in-depth training will expose students to theoretical and practical approaches to fabrication in a cleanroom. No prior cleanroom experience necessary. It is intended for new entrants to the field, and/or those wanting to upskill their career in the semiconductor industry. 

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Cleanroom Lab

XLRN 803.CR - Microchip Fabrication I

This intensive 72-hour program is designed to equip both professionals and novices with essential skills in semiconductor manufacturing. Participants will engage in hands-on training and theoretical instruction, introducing advanced semiconductor fabrication processes, material handling, and quality control within a cleanroom environment.

The course covers key microfabrication techniques, including lithography, growth, etching, and metallization, and offers practical experience in characterizing nMOS devices. By the end of the course, participants will be prepared to contribute to industries such as semiconductors, aerospace, automotive, and heavy machinery with a strong foundation in microfabrication.

Learn More.

 

Equipment Maintenance Tech

XLRN 804.CR - Equipment Maintenance Technician I

This unique 72-hour work-learn program provides participants with hands-on experience maintaining and repairing tools, equipment, and facilities in operational semiconductor research and teaching cleanrooms on the UCSB Campus. This course provides the essential skills and proof-of-ability to join the Semiconductor Industry as an Equipment Maintenance Technician.

Tools and equipment engaged in this course include vacuum pumps, vacuum chambers, and photolithography systems. Troubleshooting processes practiced include vacuum system diagnosis, optical performance and calibration, electrical testing, test fixtures and systems, and general troubleshooting approaches.

Learn More. 

 

How to Apply

To enroll in any of PaCE's IN PERSON Semiconductor Manufacturing Courses, please complete the Semiconductor Manufacturing Application. Applicants will be contacted by the lead instructor within 5–10 business days after submission. 

Apply Now

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Sustainable Childcare Business Training

Sustainable Childcare Business Training

In collaboration with United Way of Santa Barbara County || Our evidence-based program equips you with the smart business practices and confidence to deliver high-quality, sustainable care and build a thriving future for childcare in Santa Barbara County.

 

Apply Now

This Program is Perfect For...

This program is designed for licensed childcare providers, home-based childcare operators, new providers preparing to launch, and managers and directors of existing childcare centers. Whether you are just starting out or looking to strengthen and grow your business, this program offers practical strategies you can apply right away.

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What you'll learn...

  • Create actionable business plans tailored to childcare centers and home-based care
  • Manage finances with effective budgeting, bookkeeping, and funding strategies
  • Build a recognizable brand and stronger client relationships
  • Address staffing challenges while improving workplace culture
  • Understand licensing, legal, and compliance requirements
  • Develop growth strategies to expand services and build partnerships

Program Modules

This program is delivered 100% online and self-paced, providing you with complete flexibility in your learning journey. You'll have access to six structured modules hosted in Canvas, our user-friendly online learning platform. The program is designed with your busy schedule in mind, allowing you to learn at your own pace while maintaining access to all materials and recordings for six months after registration
 

Modules Description
1. Building a Strong Foundation – Smart Business Planning

Learn how to create sustainable business plans informed by market research and trends in California and Santa Barbara County. Includes drafting vision and mission statements, using SWOT analysis, and defining competitive advantages.

 

2. Financial Management Essentials – Keeping Your Business Sustainable

Develop skills in budgeting, bookkeeping, and cash flow management. Learn how to navigate government subsidies, grants, and assistance programs like Alternative Payment Plans (APP).

 

3. Branding and Marketing – Standing Out in the Childcare Industry

Build a strong brand, enhance your online presence, and learn ethical, compliant marketing practices. Explore strategies for building trust and relationships with parents and employers in your community.

 

4. Human Resources and Operations – Building a Thriving Workplace

Gain tools for hiring, retaining, and supporting staff. Address workload and burnout challenges, while using cost-effective technologies to streamline enrollment, attendance, and operations.

 

5. Compliance and Risk Management – Staying Legally Sound

Understand local, state, and federal regulations. Learn about Title 22 licensing, health and safety codes, liability management, and tax obligations.

 

6. Sustainability and Growth – Scaling Your Childcare Business Plan for long-term growth. Learn to expand enrollment capacity, build partnerships with nonprofits and businesses, and secure philanthropic funding opportunities in Santa Barbara County.

 

Pricing

Free for Santa Barbara County residents (grant-funded by United Way) through Spring 2026.
 

Application Process

To ensure this grant-funded program serves local providers:

  1. Complete the online application form.
  2. If qualified, you’ll be enrolled in the course within 5 business days, you’ll receive an email with instructions to access the program in Canvas.
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Organizational Partnerships

Organizational Partnerships

Tailored Workforce Training for Your Organization
Equip your team with industry-specific skills through expert-led, customized training programs designed to drive measurable results and long-term success.
 

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Partner with UCSB PaCE

With over 75 years of expertise in professional education, UCSB Professional and Continuing Education (PaCE) is a trusted partner in workforce development. Our programs are designed to address your organization’s unique challenges, equipping your team with the skills needed to adapt and excel in a rapidly evolving professional landscape. We provide expert guidance through every step of the process, from program design to completion, delivering practical skills that drive organizational success and innovation. By fostering professional growth and collaboration through cohort-based learning, we ensure measurable outcomes that align with your organization’s goals and priorities.

Example Programs

Below are examples of our existing training programs. We also develop custom solutions in technology, leadership, and project management.

Management Training for Public Administrators

This is a well-rounded training program designed for early and mid-career supervisors, including potential supervisors, in city and county offices. Participants will gain practical skills through:

  • Core Management Functions: Develop a strong foundation in the key managerial roles within city and county organizations
  • Flexible Training Options: Engage in customized, on-location, in-person, or hybrid learning experiences
  • Capstone Projects: Apply knowledge through organization-specific projects that address real-world challenges
  • Professional Certification: Earn a UCSB-endorsed certificate, ensuring high-quality training and recognition
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UCSB PaCE Staff

Foundations of Business Management

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UCSB PaCE Students

This comprehensive 90-hour managerial training program is designed for early and mid-career supervisors, including potential supervisors. Participants will gain essential skills through:

  • Practical Management Tools: Learn key strategies to enhance leadership, decision-making, and organizational effectiveness
  • Flexible Training Formats: Participate in customized, on-location, in-person, or hybrid workshops
  • Professional Certification: Earn a UCSB-endorsed certificate, ensuring high-quality training and career advancement

Sustainable Childcare Business Training

This program is designed for childcare providers in Santa Barbara County who want to strengthen the business side of their operations. Participants will gain practical skills through:

  • Business Planning & Finance: Develop sustainable plans, manage budgets, and navigate funding opportunities
  • Branding & Client Relations: Build a strong brand, enhance online presence, and foster trust with families
  • Workplace Operations: Improve staffing practices, prevent burnout, and adopt cost-effective management tools
  • Compliance & Growth: Stay legally sound while creating strategies to expand services and partnerships
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Sustainable Childcare Business Training

Request a Customized Training Proposal

Every organization has unique goals, and we’re here to help you achieve them. We’re happy to work with you to design a custom program tailored to your professional training needs. Explore our courses and programs to see what areas we can adapt for your team.

Pricing is based on program scope, delivery format, and duration. Provide us with your contact information, and we’ll be in touch to start the conversation.

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CPA Licensure Prep Summer Program

CPA Licensure Prep Summer Program

Earn 24 quarter units toward the California education requirements for CPA Licensure in just 10 weeks! This accelerated course of studies is designed to help you prepare to enter the elite professional association of Certified Public Accountants. (June 23 - August 29 online via Zoom)
 

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Why Take the CPA Licensure Prep Summer Program?

In only 10 weeks (June 23 - August 29, 2025), you can fulfill 24 quarter units (16-semester units) toward the California education requirements for CPA licensure. 

Courses are in real time via Zoom in an intense, high-quality sequence, designed to provide the detailed knowledge and skills desirable in a professional accountant. 

Courses cover professionally based material that expands upon the academic accounting curriculum offered by the UCSB Economics Department. 

Courses provide information that broadens student understanding and knowledge of modern business methods and environments. 

Taken together, the four courses in the sequence also cover topics included in the Uniform CPA Examination. 

Who should take the CPA Licensure Prep Summer Program?

The program assumes prior knowledge of cost and financial accounting at a college level; typically students should have completed a bachelor's degree program in accounting or an equivalent number of units in accounting subject matter. 

Dates and Time: June 23 - August 29, 2025

Location: Online via Zoom

Monday, Tuesday, Thursday Sessions

1:00 - 4:45PM

Friday Sessions:

9:00AM - 12:45PM

Seven Wednesday Sessions:

TBD

You will be enrolled in the following courses

Advanced Auditing and Attestation (ECON X426A)

This course provides in-depth coverage of the theory and practice of the attest role of the accountant. Both auditing and other areas of attesting are addressed. The class provides comprehensive coverage of the entire audit process including engagement planning, audit sampling, audit evidence and the role of technology in the audit. The class also provides coverage of the role and procedures of internal audit. The course is part of a group of four courses that together will provide broad exposure to professional aspects of accounting that are not covered in a traditional college accounting curriculum.

Current Issues in Financial Reporting (ECON X426B)

This course provides a comprehensive study of a range of issues in financial reporting and accounting, including the theoretical and regulatory frameworks of financial statements, recognition, valuation, and measurement of assets, liabilities, equity and income, and the impact of special transactions and events on financial statements.

The Regulatory Framework of Business (ECON X426C)

This course provides comprehensive coverage of both the legal and tax aspects of the business. Tax issues covered will include the taxation of different business entities as well as individuals, and the impact these have on business decisions. The business law component of the class will include legal issues regarding contracts, professional responsibilities, government regulation, and property, among other items.

Special Topics in Accounting (ECON X426D)

This course provides extensive coverage of selected topics including economic theory, accounting for not-for-profit and government entities, cost and managerial accounting and special issues in corporate taxation.

 

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Modern Infrared Detectors & Systems Applications

Modern Infrared Detectors & Systems Applications

In June 2025 we will offer our yearly workshop. Learn from the experts: you'll get the training you need for the latest infrared technology. We've been running this In-person course successfully for over 50 years!

 

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Why Modern IR Detectors & System Applications?

Get the training you need on the latest IR technology by participating in daily lectures and labs. In-person participation is required. Taught by a team of nationally-recognized, experienced leaders in the field, this course will provide what you need to know to succeed as an engineer and/or user or of IR technology.

Students who are new to the are IR field are encouraged to take the Introduction to Infrared Imaging Technology online course before taking this in-person week-long workshop

Group (15%) for 4+ individuals discount available until May 15, 2025. Last day to enroll for Summer 2025 is June 19, 2025. Corporate groups of 10+ enrollments? Please email help@professional.ucsb.edu.

Learn and experience a variety of topics…

alan

“I find it exciting to watch the students learn during the class. Between the informative lectures, practical lab sessions and company visits, they make a quantum jump in their understanding of infrared technology. Come join us!”

-Alan Hoffman, Ph.D.
Chief Scientist, Acumen Scientific
Modern Infrared Course Coordinator and Instructor

Free Course Previews

Sign up to receive a taste of our Modern Infrared Detectors & Systems Applications. These 18 short videos discuss everything from Thermal IR in Grey & Color Scales to Photon Detectors to Remote Sensing Instruments and everything in between.

 

Infrared at UCSB with Dr. Alan Hoffman on the PaCE Pod


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Take a listen and learn about UCSB's IR short-course that has been offered for over 50 years! Dr. Alan Hoffman joins us to discuss the course, what you will learn in it, as well as take with you when you complete it.

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Qualified Autism Service Practitioner-Supervisor - QASP-S

Qualified Autism Service Practitioner-Supervisor - QASP-S

PROFESSIONAL CERTIFICATE - There is a huge international demand for well-trained autism specialists. As a Qualified Autism Service Practitioner, you will have the opportunity to provide supervision and behavioral health services to individuals with autism or anyone who may benefit from applied behavior analysis (ABA) services.  Asynchronous class options available.

This track is recommended to any students, regardless of where they reside, thus highly recommended for our International students. 
 

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This Program is Perfect For...

...anyone who holds a bachelor’s degree in a related field and with specific education, training, and applied fieldwork in applied behavior analysis, including experience and specialization in autism. 

What you'll learn

  • Providing effective supervision and training 
  • Legal, ethical, and professional considerations 
  • Pertinent concepts and theories pertaining to autism
  • Collecting, analyzing, and graphing reliable data
  • How to assist and conduct valid behavior assessments 
  • Key concepts and principles pertaining to applied behavior analysis 
  • Various antecedent/proactive  evidence based intervention strategies  
  • Evidence base strategies to build positive/desirable behaviors while reducing the engagement in problem behaviors 

Requirements

Additional Information 

You can enroll in 3 easy steps
 

OR    Enroll by phone - 805.893.4200 | Mon-Fri - 9am-5pm PST  

Pricing

  Public UCSB Students International
Individual Courses $680 $510 $680
Certificate Release Fee  $45  $45 $45
Supervision Class (optional) $650/quarter $650/quarter $650/quarter
    *25% Discount Available for Current UCSB Students!  Info

UCSB's Program Completion Professional Certificate Application

In order to receive UCSB's program completion professional certificate (this is NOT the QASP-S certification), upon completion of the program:  

1. Log into your PaCE Student Account to verify that you have completed and passed all 5 courses.  

2. Click here to request your certificate release

3. Check your email for a Certificate notification from Parchment, our official credential provider.

 

Advisory Board Members

(Click for bio) 





 

The Rise of ABA: Applied Behavior Analysis on the PaCE Pod


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Introduction to Infrared Imaging Technology

Introduction to Infrared Imaging Technology


What real-life applications and problems can be solved by using IR technology? Enroll now to learn more! Available as an on-demand, asynchronous course.
 

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Infrared Imaging Technology...

Acquire a broad and foundational understanding of IR applications from industry leaders. The course is designed for prospective, new and established users of IR. No previous IR experience or advanced skills in engineering are required.

Participants will acquire a sense of confidence in selecting and using the most appropriate IR system for the job. They will also be provided with a better understanding of what real-life applications and problems can be solved by using IR.

This online course is available on-demand, so you can advance at your own pace, or rewatch lectures, over 8 weeks. Once finished, you may consider taking our advanced Modern Infrared Detectors & Systems Applications course.
 

Learn and experience a variety of topics…

microchips

Instructors

Marco Scussat, Ph.D, Kyocera
Austin Richards, Ph.D, Oculus Photonic
Eric Beuville, Ph.D, Saaz Micro
Tom Danielson, Ph.D, Santa Barbara Infrared
John Devitt, Raytheon Technologies
Nicholas Hogasten, Teledyne/Flir
Jamal Mustafa, Ph.D, Raytheon Technologies
Minh Nguyen, Ph.D, HRL

Topics covered (12 hours):

Overview of IR Technology
Anatomy of an IR system
IR optics and spectral filters
Selecting IR systems
Current and future IR applications
Real life case studies
Readouts and noise management
IR sensor fabrication
IR packaging
IR testing & IR Scene Projection
Image processing
EO analysis

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FREE IR Course Trailers

Sign up to receive a taste of our intro to IR courses including:

  • IR Technology Overview and Applications
  • IR Sensor Fabrication
  • IR Packaging
  • Image Processing
  • IR Scene Projection
  • EO Analysis and Online Tool Set.
 

marco

The course environment will include interactive and multi-faceted learning experiences where students are encouraged to delve deep into real-world IR applications.

- Marco Scussat, Ph.D.
Kyocera
Instructor & Coordinator

August

Infrared radiation is the language of molecules, and infrared cameras give us virtual “superpowers” to quantify the terrestrial environment and the objects in it through imaging technology...This course will take you on a journey into one of the most exciting areas of modern imaging technology, and help you understand how you can use IR camera technology in your own work.

-Austin Richards, Ph.D.
Senior Research Scientist

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Human Resource Management

Human Resource Management

PROFESSIONAL CERTIFICATE - No team is more vital to the successful implementation of an organization’s mission than Human Resources. HR professionals are charged with recruiting and retaining the best talent, coordinating staff training and leadership development, shaping total compensation packages, and keeping the organization aligned with a multitude of organizational and regulatory requirements.  Entry-level roles in this profession enjoy pathways to dynamic and prosperous careers across virtually all industries. Live online and/or asynchronous class options available.  
 

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Available Online
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This Program is Perfect For...

HR professionals and business leaders who would like to become more effective or advance their careers by gaining expertise in the modern principles of Human Resource Management. Learners will have the opportunity to dive deep into specific areas relevant to their professional environments through special projects, case studies, and various role-playing opportunities that emulate the many real-world challenges of our times.

You can enroll in 3 easy steps
 

OR    Enroll by phone - 805.893.4200 | Mon-Fri - 9am-5pm PST  

What you'll learn...

Transfer credit available!

Have you previously earned academic or professional units at another institution? You can apply for transfer credit towards this certificate! Apply now or contact us for more information.

Pricing

  Public UCSB Students International
Individual Courses $685 $514 --
Estimated Certificate Cost $2,835 $2,150 $10,245
*Apply for free, or just enroll in any
of the courses to start your certificate!
  *25% Discount Available for Current UCSB Students!  Info

3 Easy Steps to Request Certificate

1) Log into your PaCE Student Account to verify that you have completed all Certificate requirements

2) Click here to request your certificate release

3) Check your email for a Certificate notification from Parchment.com, our official credential provider.
 

Offering Digital Credentials. Learn More.

 

Leadership and Strategy

Leadership & Strategy

Students will acquire actionable tools to better understand an organization’s competitive strategy, and enhance leadership skills with concepts from competitive business strategy and people management. Requirements:
• BUSAD X450.33 - Building and Leading High-Performance Teams
MGMNT X450 - Business Strategy and Decision Making

PaCE Pod

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Open University

Open University

Gain access to UCSB’s entire catalog of Academic Courses, earn college credits, and explore the wealth of knowledge of a world-class research university.
 

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Take UCSB courses without formal admission!

The Open University Program allows you to learn at a world-class research university. With thousands of courses to choose from, you can enroll in any class you are interested in, provided you meet course prerequisites and space is available. Experience the rewards of learning from UCSB’s distinguished faculty while paying on a per-unit basis – all without being formally admitted to UCSB. Everyone is welcome to apply in Fall, Winter, and Spring quarters.

young scholar

Young Scholars Program

Did you know that you can take UCSB courses toward your college credits before you finish high school?

The Young Scholar Program offers you, a high-achieving, pre-college student in the local area, an opportunity to begin university-level study while you're still in high school. Qualified high school students are nominated by their school guidance counselors or principals. Talk to your school counselors or contact us to know more. Enrollment for Young Scholars Program is for Fall, Winter, and Spring quarters.

Learn more
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UCSB Students

UCSB Seniors: save on tuition costs, complete final classes for graduation, and graduate on time. If you are a UCSB student not able to maintain full-time student status, you can take the outstanding courses toward your degree in  Fall, Winter, or Spring quarters through Open University.  Save on campus-based fees and time: do not wait for Summer to complete your degree! Academically disqualified students may also be able to continue their degree progression via Open University: please contact an advisor in your College to discuss your Open University options. 

Learn more
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career professionals

Career Professionals

Expand your knowledge, advance your career, and learn at a top-rated university.

Did you know that you don't need to be formally admitted to UCSB to take UCSB courses? Use Open University to enroll in any of the UCSB courses. Further your education, sharpen your expertise, learn something new, be on campus, and enjoy all that UCSB has to offer as a state of the art research institute. Contact us to know more

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Community

Meet prerequisites for advanced degrees, resume your academic study, start college early and earn credits towards the completion of your degree.

If you live on California's Central Coast, you have access to one of the top 10 public universities in the country! Take advantage of that to further your education at your own pace. Take UCSB courses through our Open University and enhance your subject matter expertise and re-discover your academic self.

Learn more
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Enroll Now

UCSB PaCE - Open University provides an opportunity to enroll in UCSB campus courses on a space-available basis without formal admission to the University. Concurrent Enrollment is available for fall, winter, and spring terms.

Apply now or contact us for more information

Enroll

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