Applied Business Essentials
DEGREE+ The Applied Business Essentials Professional Certificate delivers the four skills employers demand most: Business Strategy, Effective Decision-Making, Sales, and Marketing. This program is designed for immediacy, giving you a powerful, practical skill set in a short timeframe that you can use on day one of an internship or new professional role. Plus, you get the flexibility to choose a specialization that aligns with your specific career goals.
This Program is Perfect For...
...undergraduate juniors and seniors who are looking to equip themselves in the basics of business to enhance their degree. Participants in the Degree Plus program choose from a menu of marketing courses for specializing their business certificate.
What You'll Learn...
Courses
| Required 3 Courses (12 units) | Units | Fall | Winter | Spring | Summer |
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| MGMNT X450 Business Strategy and Decision Making | 4 |
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N/A |
| MGMNT X410 Business Development and Sales | 4 |
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N/A |
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N/A |
| Elective Courses: At least 1 course (4 units) | Units | Fall | Winter | Spring | Summer |
|---|---|---|---|---|---|
| BUSAD X409.65 - Marketing Principles and Practices | 4 |
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| MGMNT X477 - Developing a Digital Marketing Strategy | 4 |  |
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| MGMNT X477.1 - Web Analytics for Marketing | 4 | |
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| BUSAD X409.11 - International Marketing | 4 | |
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N/A |
| MGMNT X482 - Public Relations | 4 | |
N/A | |
N/A |
| MGMNT X479 - Business and Personal Branding | 4 | |
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N/A |
Important Course Information:
Students need to apply to the Degree Plus program before enrolling in classes from this course schedule.
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Estimated Certificate Cost: Free to students in the Degree Plus program
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